SEO may be a skill that is easy to learn as there are many resources all around. However, it is also very easy to make mistakes along the way. There are many common mistakes that most users make while planning out SEO strategies. Understanding how SEO works is one thing. Here are some of the common SEO mistakes:
Using the wrong keywords. In order to properly optimize your website, it is wise to choose the right keywords. Eventhough it is important to use words that describe your products and services, it is better to use words that customers actually look for. Doing a thorough research is always better before deciding how to optimize your site.
Poor site structure. Having a crappy site structure contributes alot to SEO. It is better to have a flat site structure with a maximum of 3 clicks on a single page. This is part of on-page optimization where SEO is being done on the page itself.
Creating useless content unrelated to keywords. After selecting a few keywords, the content that is being written is not even related to these keywords. It is understable that you would want to choose the keywords that do well in search engines. However, the content matters as well.
Skipping out meta tags and title tags in articles. Meta tags and title tags are actually very important in terms of optimizing your website. Having proper tags will definitely help in the performance of your content.
In conclusion, it is always better to make sure you don’t make the most common mistakes in when building up your SEO strategy. Though it is common to make mistakes while learning something new, it is best to learn what are the mistakes in order to not repeat them. Check out SEO Wellington to get to know more about SEO.